You've got to grasp the concept that quality matters more than quantity in list building for making money on the internet. Suppose you have two Toyota car dealerships. The first mails its announcement of inventory clearing sales to the people of the neighborhood, 50,000 of them. Most of them drive cars and need new cars periodically. The second dealer has carefully collected a list of 50,000 current owners of Toyotas in the area. Which of these two dealers would sell the most cars? The answer is obvious.

The dealer who has a mailing list of current Toyota owners has a "quality list." His niche is much better defined. On his list are many who love Toyota and realize they need to turn in their old model for a new one. They will figure that now is the best time to do so. He risks making ten times as much money out of his publicity as the dealer who mails to the average resident of his neighborhood. Many of them love their own car model and are not willing to change even though they need a newer car.

Build a relationship with the people on your list, a trust relationship. It's been rightly said that "people only buy things from people they know and trust." They don't buy from sales pages. As you know, it takes time to build relationship and trust in the real world and the same is true for the internet. You therefore increase the quality of your list the more you reveal yourself and the more you show your generosity through surpassing their expectations with the quality of information or products you give them. It's what we call the "wow" factor. As you "bold them over" with what you give them, they become more and more willing to buy from you. You must communicate that you value the people on your list, their opinions and their well-being.

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